THE WHAT? Watsons Hong Kong has partnered with L’Oréal to roll out the ‘Beauty for the Future’ recycling campaign, which aims to widen its sustainability impact.
THE DETAILS According to a press release, “In celebration of World Environment Day, A.S. Watson Group’s flagship health and beauty brand Watsons is extending its regionwide recycling programme to Hong Kong. This rides on the hugely successful launch of recycling programmes in Taiwan, Thailand, and Indonesia.”
Watsons has previously worked with Maybelline to set up recycling bins in stores, and for every empty bottle that is recycled, Maybelline donates to Re-Think to run sustainability education programmes.
In Thailand, Watsons’ customers can recycle their PET plastic bottles at the Garnier Refund Machine in selected stores and earn a free Garnier Pink Micellar Water; while in Indonesia, Watsons has launched a recycling programme with Garnier to encourage customers to recycle plastic bottles at Watsons stores.
THE WHY? Watsons is looking to expand its green credentials, extending the recycling programme to Hong Kong.
Customers can recycle the cleaned containers of any beauty brand, including foundation bottles, mascara wands, skincare tubs, and lipstick tubes at around 170 Watsons stores across the city in exchange for rewards in the city’s largest loyalty platform MoneyBack.
Once collected, V Cycle will break down the wastes, separate them by materials, and work with local partners to transform them into new raw materials.
Eva Yu, President & Managing Director of L’Oréal Hong Kong, said, “With the scaled-up recycling campaign as part of our ‘L’Oréal for the Future’ sustainability programme, we want to further inspire and influence how our consumers think and what they do about packaging wastes – not as something to toss out, but as a resource that can be recycled and used again, and sustainably, reducing the impact on our environment. Our partnership with Watsons and V Cycle will help make this a reality.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
-
Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
-
Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
-
Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
-
Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
-
Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
-
Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
-
Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
-
Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
