THE WHAT? Natural French beauty brand WAAM Cosmetics has closed a second round of funding of €5 million, according to a report by WWD.com.
THE DETAILS The round was led by impact fund launched by Arkéa Capital, We Positive Invest 2, and Karot Capital, which invested in WAAM since 2020. New investors include Pierre Cazaux and WAAM Founder Dieynaba Ndoye.
THE WHY? The financial injection is said to help WAAM bolster its commercial and product development following the launch of its Magic Powder line of hygiene products.
The company also aims to boost its geographical expansion and strengthen its teams.
Arkéa Capital and Karot Capital said in a statement, “It’s a real innovation for the cosmetics sector, where water represents between 60 percent and 90 percent of the product components available on the market, and which makes it possible to offer packaging that’s clearly reduced compared to that of conventional industry — thus reducing the tons of products transported.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
