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THE WHAT? Victoria’s Secret has launched a new fine fragrance that is said to adapt to an individual’s body chemistry, creating a bespoke scent for every user.

THE DETAILS Bare Eau de Parfum, as the fragrance has been named, is the first fine fragrance pillar from the brand in five years and is made with upcycled materials and responsibly sourced ingredients.

A-Z aesthetics

Created by Symrise master perfumers Nathalie Benareau and Carlos Vinais, the fragrance opens with notes of Madagascan mandarin, warming to Egyptian violet petals at its heart and a base of Australian sandalwood.

The accompanying campaign features a range of incredible women, from social advocates, herbalists, artists and creatives and was shot by photographer Zoe Ghertner.

THE WHY? Kristen Lagoa, Vice President of Merchandising, Beauty and Accessories, Victoria’s Secret, reveals, “Bare Eau de Parfum is our most intimate fragrance yet. It’s about a quiet confidence that comes from knowing your authentic self, and celebrates individuality in its most natural form. Choosing a scent is such a personal experience, so we took our time in creating a one-of-a-kind fragrance that could be both relatable and unique to everyone who wears it,”

Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:

  • Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.

  • Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.

  • Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.

  • Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.

  • Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.

  • Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.

  • Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.

  • Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.

  Aesthetic products. Walgreens Boots Alliance abandons sale of Boots as bids fall below expectations 

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