THE WHAT? Victoria’s Secret & Co has announced the launch of its Victoria’s Secret Beauty and PINK Beauty products in Amazon’s store.
THE DETAILS Some 120 SKUs will be on offer, ranging from core fine fragrances to lotion, body scrubs and washes in various scents, all will be eligible for fast, free delivery with Prime. Customers can shop the assortment of products seamlessly via the Victoria’s Secret storefront.
THE WHY? Since gaining its independence in August 2021, the company has been able to innovate and engage customers in new ways. Greg Unis, CEO of Beauty at VS&Co, reveals, “Through customer feedback and research, we’ve heard consumers want to purchase VS Beauty in Amazon’s store and already search for the product on the site. This is a natural channel extension for us to continue growing our beauty business and meet customers where they are with the products they love.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
