THE WHAT? Unilever has announced that it is extending its Transform program – a joint initiative between the UK-based FMCG giant and the UK’s Foreign, Commonwealth & Development Office, until at least 2025 with up to £40 million in cash and in-kind support.
THE DETAILS The manufacturer of Dove said it was aiming to reach 15 million people through supporting social enterprises and research projects with a particular focus on scaling the circular economy, especially plastic waste, and digital health models.
As part of the expanded initiative, Unilever has launched the Transform Support Hub in partnership with software firm SAP and platform operator Moving Worlds, as well as joining forces with the Global Solidarity Fund to extend its reach to Latin America, starting with Colombia.
THE WHY? As Richard Wright, Unilever Behavioural Science Director and a leading player in Transform, explains, “Creativity and entrepreneurism are alive and well at the base of the pyramid – treat the underserved as innovation partners rather than beneficiaries, and real change will be achieved.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
