THE WHAT? Unilever has promoted Samir Singh to the role of Chief Marketing Officer, Personal Care.
THE DETAILS? Singh takes on the role from his previous position of Executive Vice President of Global Skin Cleaning and Oral Care.
Working across three – skin cleansing, deodorants and oral care – Singh will head up and lead the marketing, strategy, innovation, communication and advertising for brands such as Axe, Lynx, Closeup, Dove, Lifebuoy, Lux, Pepsodent, Rexona, and Sure.
THE WHY? Singh is said to have extensive experience of leading large purpose-led categories, with a focus on sustainability, purpose and creativity.
The marketing exec said on LinkedIn, “I’m happy to share that I have started a new position as Chief Marketing Officer, Personal Care at Unilever – for the categories of skin cleansing, deodorants and oral care, and a portfolio of brands that includes Axe, Lynx, Closeup, Dove, Lifebuoy, Lux, Pepsodent, Rexona, Sure and others.”
“I was privileged to visit the Deodorants factory and research facility at Leeds, UK this week, and meet up with our amazing team there. Looking forward to an exciting adventure ahead!,”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
