THE WHAT? Unilever has partnered with Egyptian retail tech company Cartona in order to add more offerings to its base of retailers, suppliers and distributors.
THE DETAILS The partnership will give Unilever access to Cartona’s digital network of more than 60,000 retailers acorss the region, with Cartona’s customers getting access to Unilever products more easily.
Cartona CEO Mahmoud Talaat, said, “We are thrilled to partner with Uniliever, a multinational consumer goods company with a strong presence in Egypt. This cooperation allows both parties to offer unique solutions, revolutionizing Egypt’s traditional trade and broadening our prospective user base across various governorates.
“The partnership also aims to support Unilever’s expansion plans in the Egyptian market, ahead of a promising stage in the short and long term alike.”
THE WHY? With Egypt’s trade system still operating largely offline, Cartona is said to be aiming to digitize the system in the country.
Unilever eCommerce Channel Manager for North Africa, Khaled Radwan, said, “This year, Unilever is targeting B2B and eCommerce investments; our partnership with Cartona allows us to reach this goal in an effective manner aligning with local market needs.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
-
Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
-
Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
-
Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
-
Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
-
Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
-
Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
-
Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
-
Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
