THE WHAT? Ulta Beauty is collaborating with beauty magazine Allure and bringing a curated selection of 25,000 products to its online and bricks & mortar stores, according to a report by Vogue.
THE DETAILS The partnership will run until September and marks the first time a Condé Nast-owned title is partnering with a retailer.
Brands will include Fenty Beauty, Tula, The Ordinary, Morphe and Beekman 1802, amongst others, with purchases made in Allure accounting towards Ulta reward points.
THE WHY? The collaboration will expand Allure’s retail selection, while offering Ulta the chance to get in front of a new audience.
Ulta Beauty’s Senior Vice President of Merchandising Maria Salcedo told Vogue Business, “The partnership represents a unique retail collaboration that merges beauty authority from two industry leaders in an innovative way.
“We see this as an opportunity to ignite curiosity and fuel beauty discovery across our unparalleled assortment among a highly engaged beauty community, as well as engage with those who may not be aware of the brands and experiences we offer.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
