THE WHAT? Ulta has issued an apology regarding an ‘insensitive’ marketing email it sent regarding the Kate Spade brand.
THE DETAILS? Sent on the first day of Mental Health Awareness Month, Ulta sent an email with the headline ‘Come hang with Kate Spade’, which caused instant backlash due to Spade’s suicide in 2018.
One Twitter user wrote, “Is this some kind of sick joke? How insensitive and absolutely tone-deaf.”
The email went on to offer an online promotion for Kate Spade products.
THE WHY? Following the online backlash, Ulta issued a statement of apology.
It read, “In an email we recently sent featuring the Kate Spade New York brand of fragrances, a very insensitive choice of words was used and for that we are very sorry.
“We have the utmost respect for the Kate Spade brand and the joy it brings to the beauty and fashion industries. At Ulta Beauty, our teams are human, and this was truly an error with no intent to do harm.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
