THE WHAT? Shiseido has entered into a partnership with Bodacious wine, which sees the pair co-promote a make-up giveaway.
THE DETAILS According to Strategy Online, the partnership has a topline campaign named Find Your Fierce, which aims to help consumers shake off pandemic ‘doldrums’ and show confidence when stepping back into their normal routines.
Bodacious wine bottles are packaged with Shiseido’s ModernMatte Powder Lipstick Mini sticks until 18 June.
Neck tags will also promote a contest offering consumers the chance to win over 150 prizes.
Emma Voirin, Director of Brand Management and Accessible and Lifestyle brands at Arterra Wines, which owns Bodacious, states that Shiseido ‘shares our values and helps consumers go out into the world as our bold, bodacious, confident selves.’
Dentsumcgarrybowen developed the creative and social media for the campaign, with PHD having handled the media.
THE WHY? Voirin continued, “We’ve been confined to our homes, glued to our computers and opting for sweat suits for too long. Now we’re getting back out there and want to feel good. They say a good makeup day can improve our mood and looking in the mirror can boost confidence, and a beautiful lipstick can provide that bodacious boost we’ve been missing.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
-
Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
-
Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
-
Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
-
Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
-
Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
-
Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
-
Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
-
Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
