THE WHAT? Shiseido, Sekisui Chemical and Sumitomo Chemical are set to begin a joint initiative to establish a circular economy for plastic cosmetics containers.
THE DETAILS The initiative will see used cosmetics plastic containers collected, converted to resources and materials without sorting, and recycled back into plastic cosmetics containers.
To solve the issue of recycling varying plastics into plastic resources, the group will work together to build a new system to collect used plastic cosmetics containers and recycle them back into new cosmetics containers, leveraging their respective expertise.
According to a press release, Shiseido will introduce a new scheme to collect plastic cosmetics containers through retail stores and use recycled polyolefin for its cosmetics containers.
Sekisui Chemicals will utilize the BR ethanol technology to convert used plastics into ethanol, a raw material for plastics, by turning combustible waste into gas without sorting, and converting the gas into ethanol using microbes.
Meanwhile, Sumitomo Chemical will manufacture ethylene from that ethanol by using a technology for converting renewable ethanol into ethylene, and produce, from the ethylene, polyolefin products with quality equivalent to conventional polyolefin using fossil resources.
THE WHY? The initiative is the latest move from Shiseido to establish a circular economy, with the three companies advancing this cross-sectoral alliance, while also calling on related industries and companies to join in the effort.
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
