THE WHAT? Shark and Boucleme have announced plans to launch a strategic venture designed to help people embrace their curly hair.
THE DETAILS The electrical styler brand and natural hair care label will promote educational content from both brands across all platforms, including social, digital PR and influencers, helping users of both brands to treat and care for their curls.
THE WHY? Michele Scott-Lynch, Founder of Bouclème said, “I am delighted that Bouclème has partnered with Shark. This strategic partnership is about helping everyone embrace their curls and find the confidence to be who they are. When you team the Shark diffuser with the Bouclème collection, you get your best curls – bouncy and defined. It’s the perfect combination of plant powered hair care and modern technology.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
