THE WHAT? Sephora has formed a partnership buy now, pay later service Afterpay to offer customers the flexibility to pay in four instalments when shopping for beauty brands and products in the U.S.
THE DETAILS Consumers will be able to use Afterpay on more than 340 brands, using Afterpay online at Sephora.com, at hundreds of stores nationwide, and via the Afterpay app and Sephora app.
The buy now, pay later service payment service is expected to expand to Sephora Canada later this year.
THE WHY? According to a joint press release, the partnership “underscores both brands’ commitment to address their customers’ needs and will deliver an omnichannel experience that makes purchasing everyday beauty essentials easy, convenient and accessible to more shoppers.”
Carolyn Bojanowski, Senior Vice President, General Manager of eCommerce, Sephora, said, “Convenience and flexibility are core to the promise of a seamless shopping experience at Sephora and our goal is to continue to curate and deliver the most innovative payment options for our diverse shopper base.
“With our shared ethos, Sephora’s partnership with Afterpay is a natural fit. Now more than ever, it’s critical to provide both our existing clients and new-to-Sephora shoppers with flexible solutions, and this collaboration allows us to make prestige beauty even more accessible to all.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
