THE WHAT? L’Oreal-owned professional haircare brand Redken has teamed up with non profit It Gets Better on a new initiative to support the LGBTQ+ and hairdresser communities.
THE DETAILS The initiative, named Hairdressers United: Stand Together Against Bullying, has launched during Pride month, and aims to help educate and uplift hairdressing as a welcoming environment for the LGBTQ+ community in the industry.
A press release stated, “The brand is now taking their dedication to education to a new level by working with hair professionals to make salons a safe space for LGBTQ+ people, and a haven for all hairdressers to find a community and purpose. Through the brand’s partnership with It Gets Better, Redken will activate its family of over one million salon professionals to inspire others to explore the welcoming hairdressing profession.”
THE WHY? Redken and It Gets Better are aiming to spread the message that everyone can feel safe, authentic and empowered in the hairdressing community, as well as evolving the hairdressing industry’s LGBTQ+ inclusion practices and inspiring consumer allyship.
Shane Wolf, Global President, Professional Products Division at L’Oréal, said, “At Redken, hairdressing is our passion and we believe in the power of the salon and the sense of community it can create for both hair stylists and clients.
“We knew we had to share this message of hope, not only with our community, but with anyone out there experiencing bullying who might also find a home in this industry. Partnering with the It Gets Better Project to spread that message will help support millions of young people worldwide.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
