THE WHAT? Puig has announced that it has acquired a majority stake in Swedish luxury fragrance brand Byredo, according to a report published by Reuters.
THE DETAILS Terms of the deal were not disclosed, said Reuters, but other news sources claim that the Spanish manufacturer of Prada and Paco Rabanne fragrances paid US$1 billion for the company. What is known is that Byredo Founder, Ben Gorham will remain in situ as creative lead and Manzanita Capital will stay on as investors.
THE WHY? Rumors have swirled around the niche Scandi label for some time with L’Oréal said to be in the running to acquire the label. With demand for luxury fragrance growing, popular indie brands are being snapped up left, right and centre.
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
