THE WHAT? Procter & Gamble has announced a major expansion of its environmental sustainability efforts to include restoring water to critically water-stressed areas around the world.
THE DETAILS The initiative includes a global portfolio of water restoration projects spanning a range of solutions to protect ecosystems, replenish groundwater reserves and reducing the amount of water diverted from essential bodies of the precious resource and improving water quality.
P&G has added two goals to its sustainability program: restoring more water than is consumed at its manufacturing sites in 18 water-stressed areas around the world; and restoring more water than is consumed during use of P&G products in the high water-stressed areas of Los Angeles and Mexico City.
THE WHY? With almost one-third of people around the world experiencing water scarcity, a number that is expected to double by 2025, and water critical to both manufacturing and the end-use of the majority of Procter & Gamble’s products, the US FMCG manufacturer has a vested interest in securing a stable supply.
Virginie Helias, Chief Sustainability Officer, commented, “Creating a ripple effect toward a water positive future requires widespread solutions – from manufacturing and product innovations that improve consumers’ lives in a sustainable way, to restoring water for nature, wildlife, and communities. While there will always be more to learn, P&G is dedicated to doing our part to care for our planet, our shared home.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
