THE WHAT? Net-a-Porter is dipping its toe in the fine art world via a partnership with online platform AP8, with art being sold via Net’s homeware category beginning 2nd May, according to WWD.com.
THE DETAILS Contemporary works will be sold on the predominately fashion and beauty site, with Net-a-Porter stating it wants to ‘bridge the gap’ between the physical and digital art worlds.
The site will offer a series of drops from a selection of artists, with the collaboration launching with 10 framed Guy Bourdin prints, exclusive to Net-a-Porter.
Digitally verified, there will be less than 100 units of each piece, and will retail for £1500.
The partnership will drop new artists every three months.
THE WHY? The cross-industry marriage is said to be Net-a-Porter’s first step into the art world, with Lea Cranfield, Chief Buying and Merchandising Officer at Net-a-porter, saying they, “look forward to many more.”
She continued, “For the launch of Art at Net-a-porter, our aim is to deliver our customers the same world-class level of curation and expertise that’s synonymous with our entire buy. Our partnership with ap8.art, a true innovator in this space, brings our global customers an incredible selection of unique and collectible photographs from the iconic Guy Bourdin.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
