THE WHAT? Naturepro personal care company has teamed up with smart fulfilment platform for e-commerce brands, ZFW Dark Stores, to offer same-day delivery across India, according to a report by ANI News.
THE DETAILS The multi-city dark store partnership is said to bring the sustainable products to a wider reach in India, with ZFW Dark Stores working with brands such as HUL and Renee Cosmetics to offer same-day delivery via its D2C websites.
This enables brands to improve fulfilment costs and retention rates, yet also allows them to retain control of the brand identity and customer journey.
THE WHY? Mohit Mohapatra, Founder of Naturepro, said, “We have an amazing portfolio of sustainable luxury hair and skincare products developed by our in-house R&D team with over two decades of collective experience. In the first three months since our January 2022 launch, we saw an impeccable increase in orders, but faced major challenges. 30 percent of orders were from regions not serviceable from our warehouse in Odisha and to make matters worse – average order delivery times were 6-7 days.
“ZFW Dark Stores came to our rescue and our partnership will help strengthen our D2C capabilities, reduce cart abandonment and RTOs, and scale rapidly pan-India.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
