THE WHAT? LVMH-owned Parfums Christian Dior has published a roadmap outlining its plan to mitigate its impact on the planet and communities by 2030 by investing in regenerative flower cultivation as well as operating more sustainably throughout its value chain.
THE DETAILS Beauty as a Legacy 2030, as the new strategy has been named, builds on the foundations of LVMH’s Life 360 Frame of Action for Sustainability launched last year and details how the maison is stepping up to address global challenges and to increase transparency and accountability.
THE WHY? Laurent Kleitman, President & Chief Executive Officer at Parfums Christian Dior, reveals, “Today, we stand at a turning point. With more than half of global economic value generated dependent on nature and ecosystems, it’s clear that action is needed to protect nature and create a regenerative future. At Parfums Christian Dior, we’ve long believed that flowers are often overlooked for their powerful role in maintaining natural ecosystems. Despite flowering plants constituting over 90 percent of the natural world’s flora, research reveals that they face extinction far [more quickly] than insects, birds and mammals. That’s why we’ve put flowers at the spearhead of our sustainability strategy, to preserve their heritage and develop their presence in ecosystems. We’re committed to taking bold steps to make our vision a reality to only leave beauty as a legacy.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
