THE WHAT? Procter & Gamble-owned Pantene has named Clara Amfo as its newest ambassador. Amfo will front campaigns for the Pantene Gold Series Collection as well as work with the hair care brand on educational initiatives to celebrate and increase positive representation of Afro hair.
THE DETAILS Amfo will sit alongside the Pantene power squad, including Katie Piper and Lucy Edwards.
“Our partnership with Clara Amfo is an incredibly exciting next step – not just for Pantene,” said a spokesperson for the brand. “Clara’s vocal advocacy, amazing hair, and passion for what we stand for here at Pantene made this collaboration a no-brainer. Together, we aim to increase the positive representation of Afro hair, and celebrate the unique textures and beauty that they bring and empower hair confidence in the next generation via the launch of our Power of Hair schools programme.”
THE WHY? Amfo explains, “There is an infinite power in being able to see yourself reflected positively in the world that truly lasts a lifetime. I’m deeply honoured to work with Pantene Gold Series and the wider ambassador team to help empower people to love their Afro hair and drive awareness of its diversity and beauty. However much hair you have and however you chose to style it, the power of hair and a good hair day has an enormous impact on our identity, confidence, and self-esteem – regardless of age, race, class, sexuality or gender.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
