THE WHAT? Oars + Alps could be forced to defend its claim that its products are ‘natural’ in court after a proposed class action charged the SC Johnson-owned brand of deceiving consumers, according to a report published by Class Action.
THE DETAILS The 38-page suit claims that the products are mis-labelled as ‘natural’ given that they contain multiple synthetic ingredients, including phenoxyethanol, dimethicone, caprylyl glycol, potassium sorbate, sodium benzoate, propanediol and ethylhexylglyceron.
THE WHY? The suit argues that a ‘reasonable consumer’ understands the term ‘natural’ to mean that a product lacks any synthetic ingredients and, further, the FDA warned manufacturers that the term must not be misleading.
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
