THE WHAT? NYX Professional Makeup is marking Pride 2022 with a new campaign, named “Paint Your Own Story.”
THE DETAILS The brand has month-long activities planned to celebrate the LGBTQIA+ community, featuring digital and physical experiences, live performances, and a virtual meta-pride parade.
NYX Professional Makeup said, “To launch the virtual meta-pride parade on June 24, NYX Professional Makeup has tapped People of Crypto Lab (POC), a creative and innovation lab dedicated to increasing representation in Web3, and The Sandbox, a leading decentralized gaming metaverse.”
THE WHY? Yasmin Dastmalchi, General Manager for NYX Professional Makeup, commented, “We launched our Proud Allies for All campaign in 2020, in an effort to educate our diverse and fierce community on the importance of being an advocate for the LGBTQIA+ community. Today, the LGBTQIA+ community is a driving force in so many ways, and we are evolving our allyship to bring self-expression and diverse representation into the metaverse.”
NYX Professional Makeup has donated more than US$150,000 to longtime partner, the Los Angeles LGBT Center.
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
-
Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
-
Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
-
Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
-
Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
-
Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
-
Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
-
Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
-
Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
