THE WHAT? E.l.f. Cosmetics has announced the launch of a new collection, Game Up, which combines the gaming world and metaverse with make-up and skin care.
THE DETAILS The limited edition eight-piece collection comprises an eyeliner, setting mist, face mask, eye cream, eyeshadow palette, lip gloss mask, nail polish kit and beauty booster kit and is designed to address gamers’ beauty needs both before, during and after their session.
The collection will be sold via E.l.f’s website as well as at Target stores and Shoppers Drug Mart. Each product contains a secret code that can be redeemed for bonus points, gift cards and more by E.l.f’s Beauty Squad members.
THE WHY? Patrick O’Keefe, Vice President of Integrated Marketing Communications at E.l.f. Beauty, explains, “E.l.f. was an early adopter in beauty on Twitch. We want to uplift and empower all creators in the gaming world through inclusivity, positivity, and accessibility. We are excited to continue to break boundaries at the intersections of entertainment, gaming and beauty.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
