THE WHAT? Indian skin care start-up, Mamaearth is hoping to raise some US$300 million via a planned IPO in 2023 and is seeking a valuation on flotation of US$3 billion, according to a report published by The Business Standard.
THE DETAILS The company’s value was pegged at US$1.2 billion during a funding round at the start of this year. A spokesperson for Mamaearth declined to comment on the planned IPO when contacted by The Business Standard.
THE WHY? Mamaearth’s valuation will hinge on its ability to expand its bricks-and-mortar presence over the next 12 months given that e-commerce accounts for some 70 percent of its sales, while online accounts for just 5 to 6 percent of spending in the country. The clean beauty brand is hoping to expand to 40,000 retail outlets in 100 cities by 2022’s close.
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
