THE WHAT? L’Oréal has unveiled its breakthrough sun filtering technology that is said to protect skin from ultra-long UVA rays. The French beauty giant has dubbed the new innovation UVMune 400.
THE DETAILS Described as L’Oréal’s biggest sun care innovation in 30 years, the new technology will make its debut in La Roche Posay’s Anthelios franchise.
UVMune 400 was 10 years in development. To date, the work has been the subject of 6 scientific publications. The technology’s performance engine, the patented Mexoryl 400 filter, has also been designed to present an improved environmental profile.
THE WHY? Barbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology at L’Oréal, explains, “Our L’Oréal R&I teams have successfully risen to the real scientific challenge of inventing a sun filtering technology to cover the UVA zone that was so far less covered. This allows us to provide our broadest filtration and protect the skin from the damaging effects of the sun, even the most insidious. This discovery is fully in line with the Group’s approach of providing answers to public health issues, such as the risks linked to skin exposure to UV radiation.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
-
Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
-
Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
-
Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
-
Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
-
Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
-
Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
-
Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
-
Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
