THE WHAT? L’Oréal has announced that its Singapore and Malaysia units are to be combined, to form one, bigger division, effective immediately, according to a report published by Marketing Interactive.
THE DETAILS Tomas Hruska has been named GM, leading both markets, and overseeing the transition. There will be no senior leadership changes in the marketing team, per Marketing Interactive
THE WHY? A spokesperson for L’Oréal told Marketing Interactive, “This new operating model combines the strength of Singapore and Malaysia to better serve our consumers in both markets, while allowing us to further invest in capabilities for new consumer attraction. Under the new set-up we will maintain and enhance our strong local proximity while deepening our functional expertise.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
