THE WHAT? L’Oréal Canada is encouraging Canadians to recycle their cosmetics and skin care products in Walmart Canada stores in partnership with TerraCycle.
THE DETAILS Shoppers can drop their beauty empties to the customer service desk of their local Walmart store. Once collected, the waste will be broken down by material and recycle it properly into something new.
“Walmart Canada is proud to collaborate with the Consumer Products Division (CPD) division of L’Oréal Canada and TerraCycle on this initiative that encourages our customers to appropriately recycle their beauty empties,” shares Diane Wallace, Senior Director HBA and Cosmetics, Walmart Canada. “As we continue on our journey to becoming a regenerative company, we’re focused on educating our customers about more sustainable habits and encouraging our suppliers to join us on this journey. This program with the CPD division of L’Oréal Canada is an excellent example of what’s possible when we work together towards this common goal.”
THE WHY? Part and parcel of the French beauty giant’s wider global sustainability strategy, the project is designed to divert plastic from landfill. Carole Maury, Marketing Director L’Oréal Canada, reveals, “An important part of achieving sustainability is accurately assessing the impact of products and acting to reduce that impact. People are willing to do their part for the environment, but taking action is not always easy. We want to inspire that change.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
