THE WHAT? L’Oréal Canada has launched its first Business Data Lab for the L’Oréal Group, which aims to ‘make beauty more understandable, more accessible, and more personalized.’
THE DETAILS The data science incubator will focus entirely on consumers, understanding them and helping them in their beauty journeys.
According to a press release, “The L’Oréal Canada Business Data Lab is a nimble and independent set of data scientists, closely tied to the business, who put their focus on solving key business issues, using the agility of L’Oréal Canada and leveraging the dynamism of Montreal as the Canadian capital of AI, in partnership with Rocket Science Development and its CEO Mohamed Sabri, as well as McGill University.”
THE WHY? Samantha Daude Di Nacera, L’Oréal Canada Chief Marketing Officer, says, “Our Beauty Tech ambition is to exponentially augment L’Oréal’s game-changing science with cutting-edge technologies, at scale, to deliver unsurpassed consumer beauty experiences.”
Ludovic Begue, L’Oréal Canada CRM & Data Science Director, continued, “Understanding the consumers’ beauty needs, how they are talking about their beauty challenges and looking for solutions to make sure, for example that we speak the same language, is what the L’Oréal Canada Business Data Lab will enable us to do.
“For instance, we introduced new words searches and changed our product descriptions to adapt to our consumers’ language.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
