THE WHAT? Actress Lily Collins has been announced as the new face of Living Proof haircare.
THE DETAILS Unilever-owned Living Proof will kick off the partnership with its latest brand campaign celebrating its mission of science in action.
Collins will star in the ‘We Have Haircare Down to a Science,’ campaign, which is said to spark ‘a new narrative around how true innovation fuels healthy, remarkable results.’
The campaign will run in North America and the UK in the Spring of 2022. There will also be organic campaign content on owned and partner channels such as YouTube, Google, TVC (Hulu), podcasts, OOH advertising, Facebook, Instagram, TikTok and the New York Times.
Living Proof will also launch with a hero brand video, which follows Collins throughout her morning routine.
THE WHY? Zach Rieken, CEO of Living Proof, said, “The brand is called Living Proof for a reason. It was founded on the principle that there wasn’t a need for marketing fluff, universal ingredients or smoke and mirrors.
“We were, and always will be, about showing off how our products actually perform – through the people who use them. And having a modern muse like Lily Collins partner with us shows that proof is impactful and resonates in an extremely valuable way.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
