THE WHAT? L Catterton has announced a strategic investment in Social Bella International (Sociolla), which marks its first investment in Indonesia.
THE DETAILS The Indonesian beauty company offers make-up, skin care, hair care, fragrance, and beauty tools and has an omnichannel offering through an e-commerce platform and Sociolla stores.
L Catterton will join the company’s board and ‘support the founders in reaching new consumers and meeting the growing demand within the beauty and personal care category.’
THE WHY? According to L Catterton, “This investment will provide more Gen-Z and Millennial consumers with access to Sociolla’s trusted and curated high-quality beauty and personal care brands in Indonesia and Vietnam, empowering its loyal consumer base to look and feel better.”
Christopher Madiam, John Marco Rasjid, and Chrisanti Indiana, Co-Founders of Sociolla, said, “The team at Sociolla is delighted to welcome L Catterton as a strategic shareholder and partner.
“L Catterton will support Sociolla to engage and reach our ever-growing consumer base as we continue to roll out the #1 beauty ecosystem with our integrated platforms in Southeast Asia: Sociolla, Soco, Beauty Journal, Lilla, and SDI. We are confident that L Catterton’s global expertise in the consumer sector will position us for continued success.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
