THE WHAT? Coty-owned Kylie Cosmetics is poised to install an interactive Kylie Jenner Glam Park in London’s Covent Garden to mark the brand’s latest skin care and cosmetics drop.
THE DETAILS Fans of the make-up mogul will be able to enjoy bespoke make-up and skin care consultations at the park, which will be installed in Covent Garden’s Piazza from August 11 to 14. The park will also feature a virtual reality world to try different looks, a Glam shop in partnership with Boots, interactive games and social media-friendly back drops.
THE WHY? The marketing event is designed to encourage trial of the recently relaunched brand and spread the world via social media.
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
