THE WHAT? Hermes has opened its first beauty boutique in the Kingdom of Saudi Arabia, according to a report published by Harpers Bazaar.
THE DETAILS The store, which will sell the French luxury brand’s perfume and cosmetics lines, is located in one of the largest shopping malls in the country, Riyadh Park. Inside, the brand’s Hermessence collection takes center stage and a limited-edition scent, Agar Ebene Calligraphy, will join the line-up in celebration of the new location.
THE WHY? Agnes de Villers, President and CEO of Hermes Parfum et Beaute, told Harpers Bazaar, “We were exploring the right opportunity to open the first Hermes branch in the Kingdom after we opened the first Hermes [beauty] store in the region, which is the Hermes perfume and beauty boutique in the Mall of the Emirates in Dubai. It was important to study this from all aspects… and the most suitable place for this distinguished store was in Riyadh.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
