THE WHAT? Henkel has announced that it has successfully closed the acquisition of Shiseido’s Professional hair business, which comprises leading professional hair brands, including Sublimic and Primience.
THE DETAILS Under the terms of the deal, Shiseido will retain a 20 percent stake in the legal entity in Japan.
A J-beauty innovation hub will be set up in Tokyo to develop and tailor products for consumers in Asia. It will serve as a base for new product development and ingredient formulation, for example, for both the Shiseido Professional and Schwarzkopf brands.
THE WHY? David Tung, Regional President of Henkel Consumer Brands Asia, explains, “We have a clear ambition to grow our Beauty Care business in Asia-Pacific. With this acquisition, we have become a leading player in the hair professional business in the region, which includes having a significantly stronger market position in Japan and China. At the same time, we have been able to establish our presence in South Korea and a leading position in Thailand.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
