THE WHAT? Function of Beauty has announced that it has appointed Marianna Trofimova Chief Marketing Officer. In her new role, Trofimova will be responsible for strengthening the brand, building its product portfolio and go-to market strategies as well as global expansion.
THE DETAILS Trofimova joins the bespoke beauty brand from L’Oréal where she has held various global positions over a 20-year career.
“Beyond Function of Beauty’s disruptive brand vision, [it has] a powerful universal message about individuality that the brand can enable like no other,” said Trofimova. ” I look forward to building upon the brand’s success to strengthen its brand equity and prepare for its next chapter of expansion.”
THE WHY? Alexandra Papizan, CEO, explains, “Marianna is a veteran consumer-centric marketer with deep expertise in the beauty industry, building some of the most reputable and recognizable brands. I’m thrilled for her to come onboard as she will be central in executing the many exciting opportunities we have on the horizon as we become the global leader and omni-channel pioneer in customization.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
