THE WHAT? Firmenich has announced that it has signed a strategic partnership with sense experience pioneer, ScentRealm. The duo will work together to enhance the fragrance and aroma experience for Firmenich’s customers and consumers through jointly developed digital devices.
THE DETAILS “I am delighted to announce our strategic partnership with ScentRealm. Together, we combine Firmenich’s expertise in fragrance and taste creation with ScentRealm’s innovative digital technology allowing us to explore new scent and aroma experience applications for the Chinese market,” said Paul Andersson, President, Firmenich China. “This collaboration will strengthen our leading digital innovation in the fragrance and flavor industry and develop captivating new experiences for our customers and for consumers in China.”
“We are excited to partner with Firmenich, which has rich knowledge and scientific capability on both smell and taste. We also share the same values of innovation, always breaking through boundaries to offer a better and more exciting sensory experience to our users,” added Mr. Huang Jianwei, founder and CEO of ScentRealm.
THE WHY? China is a key strategic market that will drive future growth opportunities, Firmenich said in a statement.
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
