THE WHAT? Dr Barbara Sturm is set to launch a skin care range designed to hook shoppers aged 12 to 25 years with microbiotic formulas to prevent hormonal break outs, according to a report published by Vogue Business.
THE DETAILS The theory behind the range is a back-to-basics collection aimed at this sceptical ‘seen-it-all’ generation. The line comprises a cleansing balm, anti-blemish serum, face cream and pimple treatment.
The range is simply and sustainably packaged in a biodegradeable bag and bottles/tubes, with product information accessed digitally via a QR code rather than a leaflet.
Sturm has also launched a college ambassador program, inviting students to join her community in return for product trials and video call consultations.
THE WHY? Vogue Business reports that not only do Gen Z value simplicity and authenticity but are also highly influential, persuading their parents to invest in products they believe in.
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
