THE WHAT? Coty has opened its first official flagship store for Chloé Fragrances in a collaboration with Southeast Asia e-commerce platform, Lazada.
THE DETAILS The store is hosted on LazMall Prestige with consumers able to discover ‘brand education, innovative beauty experiences and flagship exclusive Chloe sets.”
THE WHY? The new opening is said to strengthen Coty’s new Southeast Asia business strategy to establish the company as a leading retail- and consumer-centric beauty powerhouse led by its prestige fragrance brands.
Kristina Strunz, Vice President Sales, Coty Southeast Asia, said: “The rise in luxury e-commerce is a fantastic opportunity for growth in the prestige fragrances segment, and Lazada offers truly world-class content capabilities for collaboration with Coty brands. At Coty, we aim to challenge the definition of beauty, encourage authenticity and celebrate diversity. Together with Lazada, we hope the digital flagship helps to bring increased choice, innovation and show-stopping experiences to shoppers, as part of Coty’s strategy to develop its premium digital footprint across Southeast Asia.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
