THE WHAT? Clothing company Rhode NYC has filed a trademark infringement case against Hailey Bieber’s new skincare line, Rhode.
THE DETAILS According to legal documents obtained by TMZ, Rhode NYC claims the brand name is too close to its own, which it has trademarked.
The filing claims that Beiber tried to purchase the Rhode trademark from the company, which was refused and that the star’s logo looks similar to its own design.
THE WHY? Rhode NYC issued a statement about the filing, which read, “Hailey could choose and brand for her skin-care line. We have only the brand name ‘Rhode’ that we’ve built. That’s why we didn’t sell her our brand when she asked four years ago, and why we ask her now to change her skin-care line’s brand. Her using our brand is hurting our company, our employees, our customers and our partners.”
A source close to Beiber stated that the trademarks are for different kinds of businesses, with Rhode being the model’s legal middle name.
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
