THE WHAT? L’Oréal-owned Biotherm has launched a brand-wide sustainability commitment to become Ocean Positive by 2030.
THE DETAILS To achieve its goal, Biotherm’s approach addresses ways to improve the brand’s environmental footprint by reducing the impact of its formulas and packaging, while aiming to “create a net positive impact on the oceans and the planet by bringing together a larger community of Water Lovers and NGOs to drive forward positive change across the world.”
The Ocean Positive methodology is based on three key action areas including more Bioscience formulas, which by 2030 will see 95% of Biotherm’s ingredients being biobased and 100% of Biotherm’s skincare formulas being more respectful of aquatic life.
The second action area is more sustainable design solutions, with Biotherm aiming to reduce its carbon footprint per packaging by over 30% by 2030 and all packaging to be 100% plastic circular.
And finally, more Global Water Lovers, with the brand committing to educating over 3 million people about ocean preservation by 2030.
THE WHY? Gregory Benoit Biotherm Global Brand President, says, “In 2022, we celebrate the 10th anniversary of our Water Lovers sustainability program. We are proud of our achievements and the ways that we have innovated to reduce our environmental footprint. But we need to do more. We are building a roadmap towards becoming a regenerative beauty brand by 2030, leaving our oceans in better shape than we found them in. We call this becoming Ocean Positive.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
