THE WHAT? The Beiersdorf Supervisory Board has appointed Nicola Lafrentz to the Executive Board, succeeding Zhengrong Liu as Chief Human Resources Officer following a transition phase.
THE DETAILS Lafrentz has 20 years’ experience in a range of international human resource roles, and also previously worked for Beiersdorf in a senior HR role from 2015 to 2021.
Lafrentz studied Organizational Psychology and Management in the U.S. and Zimbabwe before beginning her career in HR consulting in 2001.
THE WHY? Prof. Dr. Reinhard Pöllath, Chairman of the Supervisory Board of Beiersdorf AG spoke about the appointment, “Nicola Lafrentz and her global HR team will focus on driving HR development. This is one of the most important contributions to Beiersdorf’s future and is strongly supported by the Supervisory Board.
“Zhengrong Liu made this succession possible and will be accompanying it as well. He will leave Beiersdorf after his second term at the end of the year, after almost a decade of strong and very successful service. We will stay in touch, with Beiersdorf’s gratitude and best wishes.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
