THE WHAT? Beiersdorf has reported its results for the first half of the current financial year. The manufacturer of Nivea continued its strong growth course in the first six months of fiscal 2022 despite a ‘challenging market environment’.
THE DETAILS Sales rose 10.5 percent year-on-year, hitting 4.5 billion while the EBIT margin stood at 15.9 percent. The company’s Consumer Business Segment performed strongly with sales up 11.7 percent and all brands reported organic sales growth; notable Nivea with an 11.2 percent rise and Derma with an impressive 26.6 percent uptick. La Prairie’s sales inched up a modest 1.8 percent.
THE WHY? Vincent Warnery, CEO of Beiersdorf, explains, “2022 has been a successful year for us so far. In an increasingly challenging environment, Beiersdorf carried the strong growth momentum from the start of the year into the second quarter and posted double-digit sales growth at Group level. We were also able to significantly improve our profitability. In the second half of 2022 we expect additional headwinds from economic and political tensions, and are confirming our full-year guidance.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
