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THE WHAT? The Body Shop has expanded its on-demand delivery partnership with Uber, which will now include almost all of the beauty company’s retail stores across the U.S. 

THE DETAILS The partnership expansion brings new locations for consumers to shop The Body Shop products via Uber Eats, including Illinois, Nevada, Georgia, Pennsylvania, Alaska and Hawaii.

A-Z aesthetics

The development comes two years since the collaboration was first launched, with 75 of The Body Shop storefronts now offering more than 2,000 of the beauty retailer’s most popular items, including Shea Body Butter, Ginger Shampoo, and its Tea Tree range.

THE WHY? Aliza Birnberg-Perruzzi, AVP, Marketing, U.S., “Two years since The Body Shop pilot program with Uber Eats began, we’re thrilled to expand our partnership to now offer reliable, fast, same-day delivery to all of our US customers, in 75 stores across the country. 

“Uber Eats allows us to continue to meet our existing customers changing shopping habits and grow our customer base by meeting the needs of the beauty consumer in the US today.”

Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:

  • Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.

  • Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.

  • Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.

  • Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.

  • Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.

  • Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.

  • Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.

  • Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.

  Aesthetic products. Procter & Gamble extends Widen the Screen program

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