THE WHAT? Estee Lauder India has named Bollywood actor Manushi Chhillar as the face of its iconic Advanced Night Repair product. The campaign featuring the former Miss World will debut this month across digital and social platforms.
THE DETAILS “I am a long-standing admirer of the Estée Lauder brand, and especially their Advanced Night Repair serum. Being the face of this iconic product feels wonderful,” said Chhillar. “I was introduced to the Advanced Night Repair a few years ago and I would definitely call it a skin care must have.”
THE WHY? Rohan Vaziralli, General Manager, Estée Lauder Companies India, explains, “In addition to her passion for all things beauty, we were drawn to Manushi’s values and dedication to helping others. She reflects our brand’s commitment to women’s advancement and know she will deeply connect with our consumers across India.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
