THE WHAT? Henkel has strategically evolved and redesigned its global corporate brand identity, together with MetaDesign, the brand consultancy of Publicis Groupe Germany.
THE DETAILS The new Henkel design is said to combine ‘flexibility, diversity and dynamism with simplicity and clarity.’
According to the company it can be flexibly adapted for any application, from digital to print to events, and is said to modernise the brand while keeping the 100-year-old logo.
Henkel says, “An integrated brand architecture creates a clear, binding framework for the interaction between the Henkel corporate brand, the two future business units, Adhesive Technologies and Consumer Brands, and their product brands, as well as all Henkel functions and initiatives.”
THE WHY? The new brand identity is said to strengthen the positioning of the company, with a clear brand architecture and flexible design to create a ‘modern and consistent brand experience.’
Rabea Laakmann, Head of Corporate Branding & Communications Strategy at Henkel, says, “The Henkel brand expresses who we are, what we stand for and what we do to different target groups worldwide. That’s why a strong corporate brand with global recognition is important, not only for us, but for all our stakeholders.
“It creates unity, provides orientation, enables differentiation and conveys emotion.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
