THE WHAT? Beauty e-commerce platform, Kaya has raised some US$2.6 million in a seed round led by Revival Lab, according to a report published by Arab News.
THE DETAILS Investment firms Al-Dowayan Investment Company and Al-Sulaimaniya Group also participated in the round.
Mohammed Al-Maghlouth, CEO of Revival Lab, stated in a press release, “We’re proud to be a partner with Kaya. We are working together with the team to achieve our strategic goals of promoting growth and expansion initiatives in the personal care and beauty sector inside and outside the Kingdom of Saudi Arabia”.
THE WHY? Arab News reveals that the Saudi Arabian start-up will use the funds to develop its digital infrastructure as well as its logistics services to support its expansion and growth plans.
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
-
Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
-
Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
-
Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
-
Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
-
Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
-
Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
-
Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
-
Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
