THE WHAT? Glossier has entered into a deal with Sephora to see its products stocked in-store and online as of next year, in the beauty company’s first external retail partnership, according to the Wall Street Journal.
THE DETAILS Sephora stores across the U.S. and Canada will sell Glossier products as of 2023, with financial terms of the deal not being disclosed.
The move follows Glossier closing its physical locations during the early months of the pandemic. However, it has since opened four locations with additional stores planned for Washingint D.C.
THE WHY? The collaboration will expand Glossier’s retail distribution and ramps up the company’s push into physical retail.
The tie-in follows online distributers such as Warby Parker and Allbirds looking to increase sales via a physical sales path.
Chief Executive Kyle Leahy said, “We know our customers want to find us [in Sephora.] This marks a new chapter in our omnichannel strategy.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
