THE WHAT? Actress Camila Mendes has joined Loop skincare brand as Partner and Creative Director, which is her debut into the beauty market.
THE DETAILS Mendes will spearhead innovative product development, drive brand growth inclusive of sustainability initiatives and a retail expansion into Ulta Beauty.
Loop has also announced an expansion into bricks and mortar with Ulta Beauty, as of 1st August. The brand will be available nationwide in 450 Ulta Beauty doors complemented by a campaign featuring Mendes in-store and online.
THE WHY? According to a press release, the partnership marks a new chapter for Loops, as it extends its reach with a ‘new omnichannel strategy, and a fresh celebrity partner to bring the next-gen beauty enthusiast further into the fold.’
Colin Peek, Founder, and CCO of Syllable, “We couldn’t be more excited for Cami to join the LOOPS family. She’s an extraordinary partner and creative collaborator who truly embodies the life and energy of our brand.
“With Cami’s insight and vision, we see our partnership with Ulta Beauty as the home for LOOPS as we explore global ambitions for our product portfolio that serves everyone. It’s an incredible time for our brand as we continue to build and grow together with several key initiatives and innovations planned for the rest of 2022 and into 2023.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
