THE WHAT? Johnson & Johnson has launched a new skin and hair care brand for babies and toddles named Vivvi & Bloom.
THE DETAILS The brand is launching with three initial products, a 2-In-1 Wash & Shampoo Cleansing Gel, a 2-in-1 Face & Body Whip Lotion, and a 2-In-1 Scalp & Body Massage Oil.
Duda Kertész, President, U.S. Skin Health at Johnson & Johnson Consumer Health, said, “We believe that no one is more in tune with what they need to help their little ones grow and thrive than the parents and caregivers who nurture them each day.
“Consistent with our consumer-first focus, we worked with our ‘Village’ of diverse caregivers to understand their unique needs which inspired all areas of Vivvi & Bloom™ from the brands’ name, mission and charitable collaboration to the brands’ introductory product range and benefits.”
THE WHY? The personal care giant created the brand to meet the needs of millennial and Gen-Z parents and caregivers to help streamline their routines.
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
-
Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
-
Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
-
Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
-
Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
-
Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
-
Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
-
Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
-
Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
