THE WHAT? Laneige has been named as one of the best-selling brands in the Beauty & Personal Care category on Amazon Prime Day. The brand’s Lip Sleeping Mask was the bestselling product in its class, while Lip Glowy Balm came in third.
THE DETAILS The AmorePacific-owned brand has been enjoying fast growth in the US, strengthening its presence through an expanded investment to raise brand awareness, resulting in 100 percent sales growth yoy in the first half of the year.
Stablemates Sulwhasoo and Innisfree also performed well during the online shopping event. Indeed, since the K-beauty giant’s US division expanded into e-commerce and multi-brand store channels during the pandemic, it’s seen a 60 percent increase in sales since Q1 2022.
THE WHY? Robin Na, President & General Manager of Amorepacific North America RHQ (Regional Headquarter), explains, “The impressive performance we made during this year’s Amazon Prime Day is the direct result of our efforts in expanding our interactions with customers through a 360° omnichannel strategy and marketing communications, combined with the superior quality and innovation of our best-selling products in the North American market. We will continue to provide local customers with the brands and products they need as we make an active push into various sales channels.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
-
Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
-
Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
-
Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
-
Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
-
Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
-
Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
-
Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
-
Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
