THE WHAT? UK beauty and personal care retailer Superdrug has signed more than 200 brands to the upcoming launch of its new marketplace platform, which includes premium brands and start-ups.
THE DETAILS Due to launch in September, more brands will be recruited ahead of the launch, with the marketplace being integrated on the existing Superdrug.com website.
Brands that have signed up include Wonderskin, Truthbrush and ethical brand OPV Beauty.
THE WHY? The marketplace is said to bring affordable brands to the UK for the first time, with a focus on trends such as homegrown, female-founded, sustainable and inclusive new brands.
eCommerce Director Matt Walburn, who is leading the development of Marketplace at Superdrug commented: “We have a long track record of supporting entrepreneurs and small businesses and promoting diversity and inclusion within the industry. Superdrug Marketplace is the logical next step for our business. As well as further strengthening our accessible health and beauty offering, it’s designed to help remove listing barriers for innovators in the market and provide hundreds of offline and online businesses with a flexible business opportunity and support they need to succeed in the digital world.”
Aesthetic products generally refer to a broad category of items designed to enhance or improve one's appearance, often focusing on skincare, beauty, and personal grooming. These products are typically used to maintain or enhance physical attractiveness and may include a wide range of items intended for both professional and personal use. Here are some common types of aesthetic products:
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Skincare Products: Including cleansers, moisturizers, serums, and treatments designed to address various skin concerns such as acne, aging, hyperpigmentation, and sensitivity.
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Cosmetics: Makeup products such as foundations, concealers, eyeliners, lipsticks, and eyeshadows used to enhance facial features and achieve desired looks.
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Hair Care Products: Shampoos, conditioners, styling products, and treatments to maintain and improve the health and appearance of hair.
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Fragrances: Perfumes and colognes used to enhance personal scent and attractiveness.
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Dental Care Products: Toothpaste, mouthwash, whitening treatments, and dental floss aimed at maintaining oral hygiene and enhancing smile aesthetics.
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Personal Grooming Tools: Including razors, electric shavers, trimmers, and grooming kits used for hair removal and personal hygiene.
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Beauty Devices: Devices such as facial cleansing brushes, LED light therapy masks, and microcurrent devices designed for at-home skincare treatments.
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Nutritional Supplements: Supplements aimed at promoting skin health, hair growth, and overall well-being, often containing vitamins, minerals, and antioxidants.
